SEO : High Rankings on Google

Hi Folks!

Well, here we go..


This is my first technical post, or post taht is actually relevant to what this blog is about, so any criticism/hate mail/sarcasm/abuse and maybe a tiny, teeny bit of apprectiation would be absolutely welcomed :) !



Lets get down to business now..

What the HELL is SEO? Why is everybody talking about it?

And why the HELL am i blogging about it?



Well, the answers, are not simple, but i will try my best none the less.



SEo is an acronym for Search Engine Optimisation, and Search Engine Optimisation is the technique by which a company/person will help a wesite or another company to get their site ranked higher on the two of the workds biggest search engine competitors: Google and Yahoo!



Why should a site be ranked higher on search engines?



Let's imagine that someone, say Calvin, has started his blog. Let's say he's writing about motor bikes. He has finished about 15-20 posts on different motorbikes, but mostly on what his experiences were with each motor bike. Now Calvin has put up some adverts on his blog, and has also advertised his own special bike fitting, a small invention he came up with.

He does a google search for motorbikes, and cannot even find his blog. So this means, some one who ahs no idea of who he is and what his blog is about, will probably never ever land up there, and will never figure out his cool invention, will never see his advertisers messages or his own adverts, and thus Calvin will never earn money or gain exposure.

Now if Calvin decides to get some serious SEO done on his blog, then over the next few weeks, Calvin finds his blog is indexed on Google and Yahoo! , his blog now comes up in specific and even wide range searches, and thus, there is an increased probability that someone from Japan who has no idea about him will land up on his blog!!

SEO is the future of the internet's role in Marketing, advertising and Business Development.

The world is headed towards outsourcing and large scale project completion at cheap costs and short time frames. A site with a good SEO will therefore be the first choice for anyone who searches for anything on the search engines. If their site is impressive enough, they will get customers!



How does Calvin implement SEO in his blog??

Actually, there are a variety of ways in which Calvin could get his site optimised for motorbikes.

First of all, he could do a keyword search for motor bikes and see who his competitors are...
You can analyse what the others on top have done and get a basic idea of what content you need to put up.
Next, Calvin can make his page rich with pictures, but not too much, so that he may hit the image searchers as well. About three pictures of specific motorbikes can do the trick over 6-7 posts. Remember, each picture has a filename, and google's google bot includes the filename int he search as well. So if Calvin's blog has a picture of a Triumph motorbike, but Calvin hasn't even mentioned it anywhere on his blog, not even once, google will still show Calvin's blog on the results. So be smart while choosing your pictures!
Backlinking~~!!
Backlinking is one of the coolest algorithms that google has devised to rank web sites on their search engine. If Calvin manages to get some links from his friends blogs, that are popular hits on the net, or maybe froma popular myspace guy or girl (a few beers should do the trick!) , then google will value that link as authentication of the content provided on your site. There are no "robots" taht google has to do its work. Google just uses past results and tracks general searching behaviour of its users and we do all of their homework! So if a Site with a high Traffic rate recommends Calvin's blog through a link, then Calvin has managed to woo google into ranking his site higher! It's also great to get your friends who have started parallel blogs to link to you, and you will in turn link to them. This way even, if your friend/co-blogger hits it big, you have something to gain! Backlinking usually throws in some amazing results. Feel free to experiment!

In that case, what should Calvin focus on writing on??
That's the million dollar question now. The best way to figure out what exactly to write on, is to check out what the most popular searches on Google and Yahoo are at the moment. If Britney Spears just gave birth to a baby girl, then a post on a pic of a bike that has Britney modelling next to it can actually throw Calvin's blog right on top!! Be innovative, and be informed. Any current news and trends must be used and tweaked to your core subject of blogging(in this case motorbikes) and this will rock the search engines just right!
It is also essential that Calvin writes posts that are specific to a particular topic per post of his. If his entire blog is a mess of things related to motorbikes that are all confused and in bits and pieces, it will be like a jack of all trades, and instead of a steady Number 10 result on Motorbikes, he will find his blog on #5000 for all related searches, which is practically useless.
Maybe his first posts could be on choosing a good bike, the next few on the worlds best motorbikes, posts on dream motorbikes to own, current market reviews and rates on motorbikes, etc. This way things are more organised and people can easily find what they want, let alons the search engines that they use.

Anyway, i guess I've babbled off enough on SEO for now. But I will add another post on SEO after a while.
Please give me some feedback!!!! I would appreciate that!
(maybe witha few beers even, like Calvin!! hehe.. )

Cheers,
Techmechanic